Involving our market research group, we would use the available tools based on the project and perform a full market analysis to determine the viability and profitability of the project. Some of these steps or tools are:

  • Focus Group Studies
  • Blanket or Targeted Surveying
  • Market Segmentation Studies
  • Competitor Analysis
  • Price and Demand estimates
  • Channel to Market Studies
  • Regulatory and Legal Studies
  • Cash-flow Analysis
  • Rate of Return and Break-even Analysis