Involving our market research group, we would use the available tools based on the project and perform a full market analysis to determine the viability and profitability of the project. Some of these steps or tools are:
- Focus Group Studies
- Blanket or Targeted Surveying
- Market Segmentation Studies
- Competitor Analysis
- Price and Demand estimates
- Channel to Market Studies
- Regulatory and Legal Studies
- Cash-flow Analysis
- Rate of Return and Break-even Analysis